Company
Advanced Micro Devices (AMD) is the second-largest supplier of Microsoft Windows compatible PC processors, and a leading supplier of non-volatile (flash) memory.

Challenge
AMD enlisted Origin to launch its K86 processor family, the first Pentium-class microprocessor in the industry to seriously challenge Intel. AMD was launching the family at the Microprocessor Forum and wanted to do an all-out blitz with a wide array of marketing material, from custom-etched wine bottles to direct mail and collateral.

Origin had to tackle the dual challenge of rising above the noise of companies clamoring for attention at the Forum and meet a six-week deadline from concept to delivery. The goal was to create a theme and vision that was both exciting and highly flexible for the number of design applications.

Strategies
Origin created the theme "Unleash the Future" to illustrate AMD’s new technology and put customers and competitors on edge. For the artwork and design, Origin created a precise large-scale physical model of AMD’s integrated circuit (IC) technology. Polished to brilliance, the sculpture communicated AMD’s technological flair.

Results
AMD dominated the Microprocessor Forum with the launch of K86. AMD subsequently chose Origin and the campaign for its flagship microprocessor division. The theme and sculpture became the cornerstone for AMD’s marketing and collateral, including a highly-successful co-op advertising campaign in Brazil, Central America and Mexico.

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