Challenge
NeoCore has enlisted Origin to support efforts to position the company as a leader in XML technology and provide education for the market about XML as an emerging technology.

Strategy
Origin has positioned NeoCore as a "company to watch" and as an XML innovator. Origin developed an aggressive media and analyst relations campaign that included extensive analyst briefings and meetings, press tours with key vertical and horizontal publication editors and speaking opportunities and contributed articles to promote XML education and NeoCore’s innovation.

Results
NeoCore was named to ComputerWorld’s Top 100 Emerging Companies for 2002 and featured in CIO Magazine as a Company to Watch. Origin has obtained consistent coverage of NeoCore in both XML trade publications and computer industry publications. XML awareness continues to grow across all industry and business sectors.

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